Mavericks
Coding with an Attitude
Client
Industry
Year
Services
Mavericks Financial Instruments
Fin-Tech
2018
Brand Identity
Custom Fonts
Mavericks is a rare bird. They are a group of talented coders & mathematicians devoted to creating the fastest and most sophisticated Algo-trading solution around. As part of our process, we defined Mavericks’ unique brand voice, which aspires to disrupt the fin-tech market with a bold & confident bad-boy attitude.
Custom Brand Font
In order to communicate the brand’s key messages, we designed a custom 3 weight brand font, which is derived from the visual aesthetics of monospaced fonts that can often be found in code-writing.
Try Me!
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